Privilege Programme Agreement

Privilege membership terms and conditions

  1. These terms and conditions, in conjunction with the Data Protection Notice (together “Terms”), govern the Privilege membership scheme (“Privilege”). The promoter of Privilege is Value Retail PLC, 50 Pingle Drive, Bicester OX266WD (“we” or “us”). Additional terms and conditions may also apply for optional elements of Privilege membership such as competitions, prize draws, access to the VIP Room, VIP Cards or Gift Cards. The Terms may be amended at any time by us and the current version will be displayed here. Membership of Privilege is deemed acceptance of the Terms by any member or proposed member.
  2. To be a member of Privilege you must be aged 18 years or over and have a valid electronic form of communication e.g. e-mail, SMS, an ability to receive push notifications etc. through which Privilege is able to communicate with you. Privilege is only for personal use by members.
  3. Membership of Privilege is entirely at our discretion and accordingly we can refuse an application for any reason. An individual may only have one active Privilege membership. We reserve the right to refuse, merge or close additional memberships at any time. We reserve the right to monitor the number of memberships in any household, and the right to cancel any suspected duplicated memberships.
  4. A member may choose to leave Privilege at any time by contacting us, or by opting out of receiving marketing information from us.
  5. The member must keep Value Retail informed of any changes to your personal or membership details. We will not be responsible for any loss of vouchers, coupons or offers resulting from details being out of date or inaccurate.
  6. We may, at any time, terminate the Privilege membership scheme.
  7. We may remove a member from the Privilege membership at any time should we believe a member has breached the Terms or behaved in an inappropriate, misleading or abusive manner.
  8. We may at our discretion decline to issue, withdraw or cancel Privilege coupons, offers and vouchers at any time.
  9. Privilege offers, coupons and vouchers remain the responsibility of the member, as do any security details relating to the membership. We will not be held responsible for any loss arising from the member failing to ensure their safe-keeping.
  10. Privilege offers, coupons and vouchers cannot be transferred (unless expressly mentioned in the particular offer), bought, sold or in any way traded. Only one offer, coupon or voucher can be used at any one time, and cannot be combined with any other offer, coupon or voucher.
  11. All offers, coupons or vouchers are subject to an expiry date, beyond which they cannot be used or reissued. Offers, coupons or vouchers that are lost or mislaid will not be reissued. Offers, coupons or vouchers are only redeemable at the location stated which will always be within one of our Villages. Additional terms and conditions may be found on the back of offers, coupons or vouchers. Privilege does not (i) take any responsibility for the offers provided by the participating boutiques; and/or (ii) provide any warranties regarding the goods (including without limitation the quality thereof) that the member may obtain through the offer at the relevant participating boutique. The member shall have no right, and waives any ability he/she may have to make any claim against Privilege in the event that a participating boutique fails to honour the offers, and the member's only remedy under such circumstances would be to claim against the participating boutique.
  12. The Terms are governed by English law, and are subject to the exclusive jurisdiction of the courts of England and Wales.


Privilege Agreement Data Protection Notice

The terms and conditions of this Data Protection notice as well as the Privilege membership terms and conditions [insert link] govern the Privilege (“Agreement”).

You should read through the Agreement to fully understand the basis upon which we collect information about you, how we use the information, where we store the information and to whom the information is disclosed. The terms and conditions of this Agreement which relate to personal data are in addition to our individual privacy policies which relate to our use of information about you other than in connection with Privilege.

Commitment to Privacy

We are committed to protecting your privacy. We want to use your personal information to improve our services to you and our guests generally. We will always keep your personal information safe and comply with applicable Data Protection legislation from time to time in place.

Who we are

Please click here to see who we are. The entities listed are the owners and operators of retail outlet villages “Villages” indicated against their name and of The Bicester Village Shopping Collection. The Villages include retail outlet villages outside of the EU and EEA including those in China. References in this Agreement to “we” or “us” are to the entities listed. Each of the listed entities are committed to protecting your privacy and are joint data controllers within the meaning of data protection laws applicable in the EU and EEA.

What information do we collect about you?

We collect the information you provide to us as part of your registration and any further information you provide to update your registration details from time to time. This information includes your name, address, place of residence, nationality, gender, date of birth, email, land and mobile phone numbers and other contact details.

Depending upon the type of access device you use, additional information is collected electronically when you enter a Village and/or when you enter a retail outlet. The information we collect is your location at any particular time when in a Village as well as the time, place and frequency of your use of the access device. The access device referred to in this Agreement may be any of the following:  the bar code, card, mobile application or other electronic identification device or software application we provide you from time to time. We also collect information concerning your transactions at any retail outlet using a point of sale device. The information captured may include details of the items purchased and amounts spent. We may also combine this information with other information we hold about you across the companies in The Bicester Village Shopping Collection group and the different channels you use to interact with us (eg website, our app, correspondence etc). In addition, we may combine all the information we hold about you with that held by our selected partners and/or retail outlets where you have agreed that they can share your information with third parties.

How we use your information

We use the information held about you in a variety of ways such as:-

  • To manage and improve Privilege
  • To better understand your shopping behaviour in order to develop and improve our products and services so as to provide you with an enhanced shopping experience;
  • To analyse the effectiveness of our marketing and to help us provide more relevant offers, advice and information to you and our other guests;
  • To build up a clearer picture of our guests both as a group and as individuals and thereby provide you with a seamless, relevant and consistent service;
  • To provide you with information about events, special offers, promotions and other relevant matters concerning the retail outlets at the Villages, the goods which they sell, the Villages and The Bicester Village Shopping Collection and the retail outlets at the Villages including the goods which they sell;
  • To share your information with retail outlets in any of our Villages for the purposes of us or them informing you of goods, services, promotions, offers and forthcoming events which may be of interest to you;
  • Data cleansing: To ensure that the information we hold is kept accurate and up to date;
  • For research and analysis and in order that we may contact you, from time to time, for such a purpose or for the purpose of conducting surveys or focus groups; and
  • To notify you about changes to our services.

We will keep your information for as long as we have a legal or business reason to do so which generally means as long as you are a member of Privilege

Where we store or process your information

The information we collect from you will also be transferred to, and stored at, a destination outside the EU and EEA specifically to Villages and retail outlets in China and to our suppliers and partners in India and the USA. Such destinations may not have laws which protect your information to the same extent as in the EU and EEA. It will be processed by us or by our suppliers and partners operating outside the EU and the EEA, but we will ensure that your information is treated by us and each of our suppliers and partners securely and is protected against unauthorised access, loss or destruction, unlawful processing and any processing which is inconsistent with the purposes set out in this Agreement.

A list of persons who process your information on our behalf (i.e. our suppliers and partners) outside of the EU and the EEA is set out below:

Responsys Inc. 900 Cherry Avenue, 5th Floor, San Bruno, CA 94066, USA; Inc, The Landmark@One Market, Suite 300, San Francisco, CA 94105, USA

How we contact you

In order to provide you with the benefits of Privilege we may contact you by post, e-mail, SMS text messages, telephone or other means including other electronic means such as Facebook and social media applications, but only using such contact details as you provide to us from time to time.

If you no longer wish to receive such or certain communications, you can cancel your registration for Privilege by contacting us at or you may update your preferred contact details at any time by contacting us at the above address.


We share information amongst ourselves and disclose information to:

  • Retail outlets located at the Villages (who may contact you directly);
  • Suppliers that process information on our behalf and partners who assist in providing Privilege;
  • If we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to protect the rights, property or safety of our business, our customers or others. This includes, in specific cases, exchanging information with other companies and organisations for the purposes of fraud protection; and
  • Successors in title or replacement operators of all or part of our respective businesses.

Your rights

You have the right to ask us not to process your information for marketing purposes. To do so would be inconsistent with Privilege, so if you no longer wish us to do so, you should cancel your registration to Privilege. (see above)

You are entitled to ask us whether we are keeping information about you, the source of such information, the purposes for which it is used, and to whom it is disclosed. You can also ask to have access to any such information. In order to receive a copy of any personal data that we currently hold about you, please send your contact details including address and proof of identification (such as a copy of your passport, ID card or driving licence) to or the following address:

Privilege Team
50 Pingle Drive
Bicester, Oxfordshire, OX26 6WD
United Kingdom

We allow you to challenge personal data that we hold about you and, where appropriate, you may have personal data erased, rectified, amended or completed. We reserve the right to refuse to provide you with a copy of your personal data and to have personal data erased, rectified, amended or completed to the extent we are legally entitled to do so but will give reasons for our refusal, and you may challenge our decision.