Lacoste

Life is a beautiful sport

Lacoste was born with a simple action. In 1933, tennis champion René Lacoste cut the sleeves off his shirt to gain ease of movement on the court. The polo came into being, the crocodile too. Behind the simplicity of the gesture is innovation. Ever since, Lacoste reinvents itself with each collection. Between technical performance, minimal style and French elegance: Silhouettes in perfect balance.

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