Max Mara

Max Mara was founded as a menswear business in post-war Italy by Achille Maramotti, who soon found himself making clothes for women who loved high fashion but couldn’t afford it. His ethos - providing high quality, design-forward clothing at more reasonable prices - has culminated, a half-century later, with Max Mara’s reputation for classic clothes and luxurious materials, with a special talent for knitwear. Celebrity fans include Sandra Bullock, Daisy Fuentes and Joely Richardson.