Paul & Joe is named for the sons of its creator Sophie Albou. She started her first menswear line in 1995 which was marked by seventies inspiration, floral prints, slim trousers and vintage graphics for young, retro and colourful fashion. Success came quickly and one year later Sophie Albou launched a women's collection. It continued the theme of fresh and brightly coloured style with flamboyant prints and very feminine cuts paired with luxurious fabrics and details. The Paul & Joe woman resembles the brand's creator: active and bubbly, she loves to travel and brings back inspiration from the four corners of the Earth. Sophie Albou is an anti-conformist who infuses her products with a chic and fun mix of looks and a touch of romanticism.