Pepe Jeans

Set up in the 1970s by three Kenyan brothers who sold their jeans from a Saturday stall at the Portobello Road market, Pepe swiftly became the UK's most successful denim brand, sold in over 60 markets. Stars such as Ashton Kutcher, Cristiano Ronaldo and Sienna Miller have appeared in the brand’s ads over the years. Now a full, street-wise leisure collection, Pepe Jeans is constantly developing new fabrics, finishes and silhouettes.

NEW : “Custom studio” at the Pepe Jeans boutique
Design your own denim with Pepe Jeans London’s new customisation service, the Custom Studio. Part of the label’s new concept store initiative, this pioneering new experience enables you, the guest, to step into the design seat and customise your denim as you see fit.